The interesting stuff happens
where the lanes overlap.

I spend a lot of time at the intersection between marketing and product. Not because I can’t pick a lane, but because the interesting stuff happens where they overlap.

The Audits

Different doors, same room: clearer strategy, better evidence, and fewer expensive guesses.

Website Audit

Analytics, messaging, behaviour, friction, and conversion leaks reviewed together and turned into a practical action plan.

AEO & SEO Audit

Find the technical and content issues limiting your website’s visibility in search and AI.

Recent Sessions & Projects

A running log of talks, workshops and mentoring sessions I have been experimenting with.

Live Coaching @ Start RISE Challenge・National challenge designed to elevate bold AI founders through visibility, expert guidance, and a path to real-world opportunity. Organised by Porto Business School. Powered by Start Campus.

AI Training @ BORA Mulheres・A practical AI session for early-stage entrepreneurs who need clarity, context, and usable workflows. Organised by Impact Hub・ View talk notes.

Book an Audit

Tell me what you’re working on and I’ll reply with the best next step.

1 October spot left Booking now
You are always welcome, just curious so I can prepare in advance