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The interesting stuff happens
where the lanes overlap.

Marketing・Strategy・Product・AI・Story

Three ways I usually help.

I spend a lot of time at the intersection between marketing, strategy, product, AI, and story. Not because I can’t pick a lane, but because the interesting stuff happens where they overlap. Different doors, same room: clearer strategy, better evidence, and fewer expensive guesses.

Website & Conversion Audits

Analytics, messaging, behaviour, friction, and conversion leaks reviewed together and turned into a practical action plan.

Search & Answer Visibility

Understand how you are perceived and build content for search and AI that answers real decision questions.

AI Systems for Growth

Turn AI from random prompts into useful workflows for marketing, research, content, operations, and decision support.

Recent Sessions & Projects

A running log of talks, workshops and mentoring sessions I have been experimenting with to get more exposure to different types of businesses.

Have an out-of-the-box project? Get in touch.

Working Notes

Notes on AI, marketing strategy, CRO, content systems, and product ideas.